When Law Library Consultants’ Kathleen Bedor was selected as lead consultant in the recent effort to rebrand and redesign the Minnesota Department of Transportation (MnDOT) Library, little did she know her efforts would be recognized by the American Library Association (ALA). But, earlier this summer, the ALA indeed awarded MnDOT Library the coveted John Cotton Dana Award for Excellence in Public Relations.
The John Cotton Dana Award is widely regarded as one of the most prestigious tributes a library can receive, recognizing exemplary leadership and outstanding achievement in the area of library public relations. It is therefore only awarded on an occasional basis (not annually) as extraordinary accomplishments are brought to the attention of the nominating committee through the nomination process.
The “Moving Knowledge” Campaign
LLC’s role in MnDOT Library’s transformation included updating the library’s image through research and marketing strategies, print and interactive media, and interior design.
Through multiple focus groups and interviews, LLC gained insights into the perceived strengths and weaknesses of MnDOT library’s services. This information was instrumental in determining goals and priorities. After careful analysis, an action plan was developed.
The result was LLC’s highly effective “Moving Knowledge” campaign, which transformed MnDOT Library’s image through updated graphics and messaging, print media such as brochures, flyers, and signage, and web-based deliverables, such as website design, web ads, videos, PPT presentations and enewsletters.
In addition, LLC assisted MnDOT Library with an extensive redesign of its interior spaces, creating common areas with open sight lines and easier access to materials. The newly updated space is less institutional and far more people friendly, resulting in increased on-site traffic numbers.
Law Library Consultants has the experience and expertise to help you transform your library.